General Tire


UX

In searching for top of the line best performance tires - General Tire is your off road choice. Communicating the value, and benefits behind General Tire were a must in this redesign. Additionally, spreading awareness of their racing team was also high on the list of priorities. An interactive tab tool was created to compare and contrast tire types with infographics to better understand the differences. As team work is also a big part of The General Tire brand - a team tracker was developed to stay up to date with team activities and the GT racers. Here you can access missed events with a photo and video gallery based on date, and team divisions. Don't delay join the GT team today.

General Tire
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